Content Refresh Audit Pack — Decay Finder + Rewrite Briefs (Sheets + Prompts)

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Description

Old posts quietly lose clicks. This Content Refresh Audit Pack turns two Google Search Console period exports into decay flags, a ranked refresh queue, and writer-ready rewrite briefs — in one workbook that works in Excel, Google Sheets and LibreOffice. This expands the Agensi Content Refresh Audit workflow into a full digital pack: inventory, formula-driven flags, priority scoring, title/meta length checks and 40 copy-paste prompts. What's inside the workbook (8 tabs) • Start Here — path through the pack and honest rules • Dashboard — flag mix, clicks lost, start-here URLs, data-health checks • Settings — period labels, decay %, min clicks, rank-slip / CTR-drop / striking-distance thresholds • Inventory — up to 40 URLs with page type, money page?, last updated, status • Decay Signals — Period A vs B metrics → deltas, Flag, Suggested action, Clicks lost • Refresh Priority — Business value × Ease × clicks lost; Rank; Start here? • Rewrite Briefs — cause, title/meta with length formulas (red over 60 / 155), sections, links, status • SERP Notes — top-3 types, gap/angle, match check Flags: DECAYING · RANK_SLIP · CTR_DROP · LOST · STRIKING_DISTANCE · STABLE_OR_GROWING · NEW You also get 40 prompts and 2 SKILL workflows. Fictional example niche included — delete and paste your GSC numbers. Different from SEO Keyword Research Pack ($19): that one = clusters/intent for NEW pages; this one = decay → priority → rewrite for EXISTING pages. Honest limits: traffic numbers must come from a real export. No guaranteed recovery. Instant download. No macros. Formulas checked in LibreOffice with 0 errors matched to an independent Python recompute (328 checks).