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Featured snippets and People Also Ask boxes decide who owns the answer box — yet most teams guess formats, invent ownership, or mix this work into generic keyword sheets. This Featured Snippet + People Also Ask Pack turns real Google SERP checks into a snippet ownership map with TARGET/HOLD/SKIP, a PAA bank with DO/NEXT/PARK, answer drafts scored READY/REVISE/REWRITE, competitor teardowns (BEATABLE/TOUGH/LOCKED), a pre/post win checklist and ranked fixes — then ranks every fix. It's one workbook that works in Excel, Google Sheets and LibreOffice. What's inside the workbook (8 tabs) • Start Here — path through the pack, honest rules and live snapshot • Settings — brand niche, as-of date, snippet win thresholds, answer length targets, PAA weights, fix weights • Snippet Map — up to 35 target queries; feature type, owner, format fit → Win score + TARGET / HOLD / SKIP • PAA Bank — up to 40 PAA questions; demand proxy, format fit, ease → Priority + DO / NEXT / PARK • Answer Drafts — up to 30 drafts; word count, format match, sources → Score 0–100 → READY / REVISE / REWRITE + top gap • Competitor Snippets — up to 20 teardowns → BEATABLE / TOUGH / LOCKED • Win Checklist — up to 30 pre/post SERP win QA items; status, due → OVERDUE + pass % • Fix Priority — up to 25 issues; Impact + Effort + Reach → DO NOW / NEXT SPRINT / BACKLOG + OVERDUE You also get filled, empty and edge-case versions of the workbook, ~35 prompts and 2 SKILL workflows. A fictional Northline Kitchenware (home cookware ecommerce blog) example is included. Delete it and paste your own SERP checks. Different from SERP Intent Mapper / AI Search Visibility (AEO-GEO) / GSC Quick Wins / SEO Keyword Research / Content Brief / Technical / Internal Link / YouTube / Site Migration / E-commerce SEO packs: those cover query→intent→page type, ChatGPT/Perplexity/AI Overviews, GSC CTR, clusters, briefs, crawl/CWV, links, video, migrations or store pages. THIS pack = classic Google SERP features only: featured snippet ownership map, PAA question bank, answer-length/format drafts, competitor snippet teardown, win checklist, fix priority. Honest limits: use only real Google SERP checks. Never invent featured-snippet ownership, search volumes, rankings or click estimates. No guaranteed snippet wins. The file does not call Google Search. Instant download. No macros. Formulas were checked in LibreOffice with 0 errors and matched an independent Python recompute (642 checks).
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