Local SEO Audit Pack — Google Business Profile, Citations, Reviews + Local Keyword Map (Sheets + Prompts)

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Description

Local rankings live or die on presence details — not another national keyword list. This Local SEO Audit Pack turns Google Business Profile fields, citation/NAP checks, competitor reviews and a service × city keyword map into Completeness %, consistency scores, suggested actions and a Fix Plan — in one workbook that works in Excel, Google Sheets and LibreOffice. What's inside the workbook (8 tabs) • Start Here — path through the pack and honest rules • Dashboard — GBP completeness, NAP consistency %, review gaps, keyword coverage, weighted local score, top fixes, data-health checks • Settings — canonical NAP, thresholds (photos, posts, description length, response rate, good rank), editable score weights • GBP Audit — up to 20 profile fields with Status → Points earned → Completeness % • Citations NAP — up to 40 directories with Name/Address/Phone match flags → Consistency + Action • Reviews vs Competitors — you + up to 10 competitors; rating, count, reviews last 90d, response rate → gaps + Action • Local Keyword Map — service × city keywords with page mapped + rank (if known) → MISSING PAGE / OPTIMIZE / OK • Fix Plan — ship queue + before/after retest (Improved?) Suggested actions: CLAIM / CREATE · CORRECT NAP · COMPLETE LISTING · IMPROVE RESPONSE RATE · ASK FOR REVIEWS · MISSING PAGE · OPTIMIZE · MONITOR You also get ~35 prompts and 2 SKILL workflows. Fictional Bright Path Dental (Austin, TX) example included — delete and paste your business. Different from SEO Keyword Research / SERP Intent / Content Refresh / Internal Link / Technical SEO / GSC Quick Wins packs: those = keywords, intent, decay, links, crawl/CWV, or GSC CTR. This = local presence (GBP + citations + reviews + geo keywords). Honest limits: real observations only — never invent volumes or ranks. No guaranteed local pack lift. Instant download. No macros. Formulas checked in LibreOffice with 0 errors matched to an independent Python recompute (383 checks).