E-commerce SEO Audit Pack — Product & Category Pages, Schema, Faceted Nav + Fix Priority (Sheets + Prompts)

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Description

Store SEO problems hide in hundreds of near-identical product pages, thin categories and filter URLs nobody decided on. This E-commerce SEO Audit Pack turns crawl columns, validator output and your own store data into Product Scores (0–100), category actions, schema coverage %, facet/canonical decisions and a ranked fix list. It's one workbook that works in Excel, Google Sheets and LibreOffice. What's inside the workbook (8 tabs) • Start Here — path through the pack and honest rules • Dashboard — avg product score, REWORK revenue at risk, thin categories, schema coverage, index-bloat URLs, top 5 fixes, data-health checks • Settings — title/meta length ranges, min description words, review target, category + facet thresholds, schema target %, fix weights, as-of date • Product Pages — up to 40 products; title, keyword, meta, unique H1, description words, image alt, reviews → Score 0–100 + STRONG / FIX / REWORK + top issue • Category Pages — up to 20 categories → OK / THIN / INDEX IT / RETARGET TITLE AND H1 / ADD INTRO COPY • Schema Coverage — up to 15 templates; Product, Offer, AggregateRating/Review, BreadcrumbList → Coverage % + COVERED / PARTIAL / MISSING / FIX ERRORS • Facets & Canonicals — up to 30 URL patterns (facets, sort, pagination, variants, duplicates, out-of-stock, discontinued) → index / canonical / 301 / 410 decision + canonical GAP flag • Fix Priority — up to 25 issues; pages affected + impact + effort → DO NOW / NEXT SPRINT / BACKLOG + OVERDUE You also get filled, empty and edge-case versions of the workbook, ~35 prompts and 2 SKILL workflows. A fictional Harbor & Pine Outdoor Co. (outdoor gear store) example is included. Delete it and paste your own store. Different from SEO Keyword Research / SERP Intent / Content Refresh / Internal Link / Technical SEO / GSC Quick Wins / Local SEO / Link Building Outreach packs: those cover keywords, intent, decay, internal links, site-wide crawl/CWV, GSC CTR, local presence, or backlinks. This pack covers store pages: product + category on-page, product schema, faceted nav / canonicals / stock status, and fix priority. Honest limits: use your real store data only. Never invent volumes, review counts or indexed counts. No guaranteed rankings or rich results. The file does not log into Shopify, WooCommerce or Search Console. Instant download. No macros. Formulas were checked in LibreOffice with 0 errors and matched an independent Python recompute (593 checks).